Targeted advertising technologies in the ict space a use case driven analysis schlee christian 9783834823953 books amazonca. Targeted advertising technologies in the ict space a use case driven analysis ebook schlee christian amazonca kindle store. The goal of this work is to perform a comprehensive but also practice oriented analysis of targeted advertising technologies in the ict space therefore following a use case driven approach based . Targeted advertising technologies in the ict space a use case driven analysis christian schlee springer science business media oct 1 2013 computers 339 pages 0 reviews in recent years the field of information and communication technology has started to change dramatically carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond . Targeted advertising can be one of these revenue opportunities christian schlee provides a broad overview of the latest developments and trends in targeted advertising in the ict space the author focuses on the technological aspects of targeted advertising but also covers business and legal aspects
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